Data & marketing
The winning duo
Training courses to learn about tracking tools, to help you evolve and carry out webanalytics actions with the aim of being autonomous and efficient in your actions.
Online Courses
As head of Tag Academy, creator of a data marketing agency and automated tracking plan software, I founded our school on the values of transmission, success and evolution. We're proud to share our expertise in data and analytics, with programs designed for beginners in the field as well as the more experienced.
Become a Data & Analytics expert online
Comprehensive, flexible courses to master skills in data science, machine learning, and more
📊Optimize my website data tracking
Learn how to use the Conversion API and Google Tag Manager on the server side to optimize data tracking.
💡Learn the basics of GA4
Discover the Google Analytics 4 platform with this beginner’s course to learn its many functions.
🍪Evaluate cookies on my site
Learn how to perform a cookie audit for your website to identify and understand all the cookies in use.
🔍Create and deploy a marking plan
Develop a tagging plan for your company to measure the performance of the tags you’ve set up.
🔒Install Google's Consent mode V2
Find out what Consent mode is for and how to install it for your site.
💡Learn the basics of Google Tag Manager
Discover the Google Tag Manager platform with our beginner’s course, and find out what you need to know about it for your site.
📊Become autonomous in technical tracking tests
Ensure accurate measurement of your site’s performance by checking that data collected on user interactions is correctly transmitted to analysis tools.
🛡️Ensure RGPD compliance with One-Trust
Verify that cookies and users’ personal data are collected and managed in accordance with legal requirements.
Enter your e-mail address to receive the Data marketing training course.
What you'll learn :
Whether you're an e-commerce manager or a SEA specialist, learn how to analyze your website data, optimize your marketing campaigns, and increase your return on investment. Join our dynamic community and gain access to exclusive resources, practical guides and Q&A sessions with experts. In our virtual classroom, you'll work on real-life projects to master tracking and reporting tools. Complement and enhance your skills to become truly self-sufficient, and make your data and marketing the winning duo.
I'm Yoan Yahemdi !
Captivate and retain your customers with precise strategies and clear insights. Study at your own pace with our 24/7 accessible online platform and earn certifications that will enhance your resume.
With Tag Academy, join a dynamic community of professionals, exchange ideas, collaborate and benefit from exclusive career opportunities. Each lesson is directly applicable to your projects, with practical exercises and case studies.
Experience Tag Academy and discover the power of data in your hands 🚀
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